Judith Mackay of The World Lung Foundation talks about the tobacco industry and the importance of the “scream test,” meaning that if the industry screams, it’s because tobacco control advocates’ actions will hurt them and are thus enacting worthwhile policies. The industry doesn’t scream at much, she says: tax increases, smoke-free laws, advertising and promotion bans and graphic health warnings. Much to the industry’s chagrin, Mackay has them to thank for her decision to dedicate her career to tobacco control.
Learn more about the World Lung Foundation’s tobacco control efforts.
