As a partner of the Bloomberg Initiative to Reduce Tobacco Use, Doug Bettcher of the World Health Organization talks about the tobacco control community’s continued efforts to show the cost effectiveness, feasibility and practicality of the work that can be done to scale up tobacco control and save millions of lives. For more on the WHO’s tobacco control work, click here.
Bloomberg Philanthropies works primarily to advance five areas globally: the Arts, Education, the Environment, Government Innovation and Public Health.
